Friday, June 13, 2014

"Sleeping with the enemy?!"

Today's presentation was from the WWF- that would be the World Wildlife Foundation and not the World Wrestling Federation- was an interesting presentation. We found out that companies like IKEA and Coke have their own account manager just like any other business relationship. What I'm sure is unique about this relationship is that no business partner would call IKEA or Coke the enemy in public as the account manager from WWF did today! More disconcerting is when a business professor at a university agrees that business is the enemy. To say this incident left me speechless would be an understatement! 

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