Sustainable Fashion

Today's site visit was the Danish Design Institute. It was exciting to see what the clothing industry is doing to become more sustainable. I was surprised to find out that the clothing industry is the 3rd largest industry in the world and one of the biggest polluters. In fact, 1/3 of all pesticides consumed are consumed just for cotton production! 

It was always surprising to find out that this group isn't focusing so much on the supply chain as in the designing the clothing. This is because 80 % of the components of garment is decided in the design phase. In other words, the designers are the ones that are taking responsibility for what happens down the chain. They have committed to changing the way products are developed, consumed and reused/recycled. 

It was especially interesting to hear that there will be a new rating system in place that will alert the consumer to how sustainable a product is just by looking at a portion of the clothing label. Probably the most surprising item was that the founding corporation on this venture was none other than Walmart! 

So, stay tuned... everything in fashion will be changing from the way cotton is sourced, to the way we reuse our products to the way we rent our fashion (instead of purchasing products). It's an exciting time in the fashion world!