On your mark, get set ....

Today starts my faculty development program in Corporate Social Respinsibilty and Sustainability. I'm excited for what surely will be a thought-provoking seminar. I've already been on the lookout for differences in the way sustainably is approached here vs. the U.S. In Sweden, sustainability seems to be the expected norm. In the U.S., it seems to be viewed as something new. 

This morning as I was putting on my make up, I was thinking about how my brand offers a rebate program for recycling the containers. I then wondered if the Scandinavians need to be enticed to recycle or if it is something that is very normal. My guess is that I will find out that companies don't need to convince the people here to do the right thing. 

On your mark, get set... here we go!